It is becoming more common these days to see Sales and Markups being used in Multi-Level Marketing (MLM) operations. If your company is going to get serious about promoting and marketing its product, service or program, it will be necessary to create a matching worksheet for Sales and Markdowns. You should begin by creating a standard worksheet that represents all of the products, services and programs your company offers to your customers. It will be wise to separate this worksheet into departments and have a new file for each one. This will allow you to match your Markups against your customers.
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For example, if you are a network marketing company, you would have a sales report that lists all of the products and services that you offer, along with their prices. On your sales worksheet you should list down all of the products, services, programs and opportunities that are related to the product you are listing on the sales report. One of the best ways to begin matching your markups against your customers is to create a spreadsheet that is easy to navigate and that will quickly highlight any sales problems or issues that your customers may be experiencing.
Once you have your customer worksheet established, you will want to run some tests to check to make sure that your list is accurate. One of the first things you will want to do is run a series of tests based on the customer satisfaction rating for each item on the sales worksheet. This will give you an idea of how well you are matching up your markups and eliminating the problems of customers. Once you find a problem area, you will want to take steps to fix it and make your customers happy. If you are using a worksheet that has hundreds of items, you will not be able to check each and every item but you can still eliminate items from the list that are causing you problems.
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Once you have found your problem areas, you can then work on solutions to reduce them. The list of items that cause customers problems should always be shorter than the list of items that do not cause problems. A lot of time, frustration, and money are wasted because products sold do not sell because of customer satisfaction ratings but because customers are complaining about the poor quality of the item. Eliminate items on the sales worksheet that are causing problems and move on to the next item on the list.
Many people do not realize that there are two types of problems: symptoms and causes. When a product creates a symptom, it is typically caused by one of several issues. These issues may include poor quality materials or manufacturing defects. When a customer uses an item and experiences a problem, they usually report this to the company then creates a solution to the customers’ problem and releases it to the public.
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In the case of items with a markdown, the markdown is an indication that the item is out of stock and will soon be sold out. Customers are typically given an estimated date of when the item will be sold out. Markdowns do not create customer dissatisfaction because customers do not have to make a purchase immediately. Customers are given the option to shop until the problem is resolved. However, if the problem cannot be resolved and the product is already sold, the markdown tells potential customers that the item is out of stock and may force a customer to make a purchase today.
Customers’ problems often relate to poor quality of a product. If a markdown indicates that the item will not be available for purchase in the near future, customers are more likely to buy at the current low price. However, if a company is having trouble meeting demand, the products may sit on the shelf for an extended period of time. This creates problems because when a customer cannot get the item that they want, they are forced to make a decision regarding whether or not they need the product and what solutions the company has for solving their immediate needs.
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Because many companies sell their products through online stores, customer service issues can often create a problem between the company and the customer. Customers will be quick to report poor quality markups and markdowns because they do not get answers to their questions. Sometimes, companies must fix the problem and give customers the goods that they ordered. Other times, the company will solve the problem but the quality of the product remains unsatisfactory. To avoid these potentially difficult situations, companies should always offer good quality products to the customer and address customer concerns before the problem becomes urgent.
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