The best advertising worksheets have one thing in common. They are organized! This is not a trick or a marketing plan. This is a simple system that has been tried and true for decades. This worksheet is a system used by some of the most successful companies in the world. It’s simple to create, and it works well with all marketing levels, even the newest of consultants!
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I’m talking about the worksheet you use for representing your company and its logos. Do you have one? If not, you need to get a copy! (The U.S. Copyright Office provides a copy free of charge. But if you need it quickly, you may be able to find one that you don’t have to pay for on-line.) This is one of the most important advertising tools available.
Think of it this way. When you walk into a room, what do you see? If it’s filled with clutter, do you think that person will be motivated to examine your marketing materials and determine how your logos and icons fit in with the surroundings? If the clutter is visually imposing, people are sure to notice the logos and icons.
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By the same token, the more creative your graphics are, the better they will work for your branding efforts. You can do a lot with a single logo! Some businesses spend millions of dollars on creating a single ad campaign that will run on television, radio, and other media. This is the equivalent of creating a whole new marketing campaign in a single sheet of paper.
Just think how much impact a single logo, a single letter, and a couple of well-chosen images can have on a client. How many new customers will you gain through your creative efforts alone! That is an amount of revenue that is certainly not small! Not to mention the number of repeat customers that a dynamic company can generate over the years as well.
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This brings us to the second major benefit of integrating your logos into your ethos-website design. You have a piece of visual art to help you communicate your values to your customers. Your company’s values should be reflected in your business identity. This way, you can be sure that your company communicates the same values to its customers as you do internally.
The bottom line is that logos and emblems can say a lot about your company. For example, there are many companies that do not use logos in their advertising or marketing efforts simply because they feel like it takes away from their “productivity”. But there are many businesses that use logos and emblems, including several Fortune 500 companies, because they recognize the positive effects that a logo and emblem can have on an individual’s mood and mindset. The fact is that logos can uplift and inspire a person and can make them feel better about themselves. That is certainly priceless!
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Identifying ethos logos and ethos site designs that incorporate the right imagery to effectuate these powerful benefits is the first step in motivating your customers. But it does not stop there. Logos and emblems must always be reflective of the values of your business. Otherwise, they will lose their effect. It is important that they are both useful and appealing.
For example, a metal sign with flames encircling it can certainly make a customer unhappy if he or she were thinking about a new company or product. But it does not mean that the company has failed in its responsibilities towards its customers. On the contrary! The flames are representative of the strength and vitality of the company. If the company was aflame, it would certainly attract attention. The same is true for logos and emblems.
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In fact, it is so strong and evocative that a potential customer may even feel drawn towards it. Just think about it. A company with a flame symbolizing passion, vigor, or energy! Would you want your business to be associated with such a company? Probably not!
Just as you would not want a company that uses chemicals on its logo to get a customer. The same is true for logos and emblems. They are too powerful! You cannot afford to fail in an area as important as customer relationship management (CRM).
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