If you are looking to improve your sales copy, it is best to try out one solution for one problem. By doing this you will be sure that you are actually solving the problem and not just moving a bunch of information around in an attempt to get them to stop reading.
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There are many solutions to this problem and I can’t give you an exhaustive list of them here. However, I can give you the one solution that I use to increase my sales copy conversion rate by as much as twenty-five percent.
What is the solution? It’s called the Excel worksheet and it contains an array of worksheets that when organized into rows, columns, and cells all have the same goal – to increase your sales conversion rates by presenting your sales pitch on a single page.
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Each of these rows and columns should also be organized so that your customer’s eye quickly scans through each and every row and column and stops where it is redirected. Here are some examples of these rows and columns for your reference.
You should organize your sales copy so that it looks like it flows better and has more depth by breaking down each line of the sales pitch into smaller, sub-units that you can add to as you go. These lines could be: Subtotal, Sales Call Detail Record, Sales Call Type, Sales Call Duration, Sales Call Source, Customer Service Number, Sales Calls, Customer Service Time, Sales Conversions, Closing Percentage, and Closing Date.
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If you do this with the above in mind, you can rest assured that you are doing your sales copy exactly as it should be done. You won’t have to worry about wasting time rearranging the rows and columns as you go or wondering why your customer didn’t read your sales pitch.
To help you get started, you can take advantage of the fact that many businesses offer Excel worksheets that help make things easier for their sales copy writers. There are a lot of companies that offer these services and you can choose which company to work with based on how much time they are willing to spend teaching you the proper way of organizing and designing your Excel worksheet.
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You can use this sales copy to start using the other strategies and ideas that I mentioned at the beginning of this article. And once you’ve gotten used to what you’ve learned, you can move on to the next level and find more solutions.
One of the key strategies is to break down the sales copy into multiple parts so that it flows better. It makes your sales copy flow better because by breaking it up in this way you will not have to wait for a page or two before the customer can get all the information they need from you and then have to read it again from start to finish again.
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When you are designing your sales copy, it’s important to keep in mind that your copy needs to be simple. For instance, if you have two different types of products to sell – a hand held and an in home device – you don’t want to include both of those in your sales copy the first time you write the sales copy.
By breaking it down into these parts, you have a clearer way to communicate the benefits to your readers and then you can focus your copy on the most important information. You don’t need to read your sales copy in its entirety – but you still need to understand it clearly and explain what your product is all about.
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To help you keep track of what information is going into your sales copy, you can create checklists so that you can easily see where you’re going wrong with your sales copy and what you need to correct. The checks will also help you identify the areas that you can improve on and will allow you to focus more on the things that really matter to your potential customers.
By using these techniques, you’ll have a better understanding of your sales copy and how it works and then be able to put it into practice in all kinds of situations. You’ll be able to use it in more sales meetings and to improve the sales conversion rates.
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